We live in a really strange time and technology has altered the publishing landscape into something we could never have imagined in 1999. The changes have been nothing short of science fiction. Well, buckle your seat belts because it is about to happen again. Just about the time we kind of get the knack of things, it seems there is yet another upheaval and we have to adapt.
This is why I wrote my social media branding book Rise of the Machines—Human Authors in a Digital World. My methods keep us from having to tear down and start over every time something in the tech world goes topsy-turvy and we can maintain brand momentum no matter what. But this time it isn’t social media throwing the curve ball.
It is Amazon.
I’ve worked hard to be balanced in all my opinions…
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